Thursday Thoughts

Breaking Point

At the end of February I slipped on the floor of my Chicago studio. The impact of the fall forced my shoulder out of its socket and I instantly went into shock.

I stood up, cradling the weight of my right arm with my left, sat down and finished the remaining 60 seconds of my virtual show. None of the viewers knew anything had happened. Then I ended the zoom call and turned off the camera before my wife took me to the emergency room.

It took the doctors nearly three hours to reset my shoulder. It was the worst pain I’ve ever experienced in my life, including the other dislocation I had at the end of 2019.

For much of the past year I’d been ignoring my growing depression. The monotony of lockdown had crept up on me, like a dark storm cloud rolling over the sea of my psyche. I’d been so busy filling the hours with blog posts, movies, Zoom shows, and take-out meals that I hadn’t even realized how down I was.

Then my shoulder popped out of its socket and I finally took notice. I was indescribably, unbearably sad, but only realized it for the first time as we headed home from the E.R.

I had reached a breaking point — so I took a much needed break.

I stopped posting to my blog or sending newsletters. I stopped reading the news every day and stressing over current events. And I stopped putting pressure on myself to improve at something every day during a cataclysmic, once-in-a-lifetime, global pandemic.

Sometimes depression likes to hide in the midst of your daily to-do list.

I decided I would only focus on one thing: getting better.

In April I had Latarjet surgery. A week later the X-Rays showed two screws in my right shoulder.

“Whoa. How long are those?” I asked the nurse.

“About 40 millimeters,” she told me.

“I went to public school so I’m going to need that in inches,” I said, and the whole room of nurses died laughing.

Sometimes depression likes to disguise itself as a stand-up comic.

I was in a sling for three months. I couldn’t even hold a cup of coffee or write in a notebook. But two weeks later I did a one-armed Zoom show for an audience overseas. (If there’s anything I learned over the past year, it’s that no matter what happens you have to embrace the moment and find a way to make it work.)

Rehab started slow, with ball squeezes or gentle curls of my right arm. Gradually I could use a towel to slide my arm along a countertop or pour my morning brew, but the pain was intense and my crushed dreams of a productive summer led to a full on mental breakdown. I started sleeping all day, only leaving the apartment to go to physical therapy or do a show at the studio.

Sometimes depression likes to wake you up at 4 in the morning then tuck you in again before lunch.

The worst part of lockdown was being trapped with my thoughts 24/7. And, confined to my bed in a sling, I found myself rethinking things for the thousandth time.

For the past several years I’d started to grow tired of my job. I love performing, but the grind of constant travel had really started to get to me. And it felt as if my hard work might not be paying off in the way I’d hoped it might.

In my early twenties it was exciting but spending half a day traveling to a half-full room in your thirties really starts to wear you down.

Plus, my industry can be petty and jealous and stupid and…so much more.

“But if I quit my job will people call me a quitter? Will I be a failure?” I asked myself. “After all, you’ve been telling everyone this is what you wanted to do since you were 5 freaking years old…”

These were the type of thoughts that polluted my mind for months on end last year. I couldn’t stop them.

I probably should have seen someone but I never got around to scheduling an appointment. I was too busy with work and physical therapy. Luckily, the days rolled on and my shoulder slowly got better.

In early July my surgeon told me I could do for light jogs if I wanted to. Thanks to feet problems and dislocation, I hadn’t run in well over a year. But I gave it a shot.

Two and a half slow miles later and my mind was clear. I went out again a few days later. Then again. And again. And again.

And I started to feel better.

Sometimes depression gets left in the dust at the starting line.

I needed to do something with my time that wasn’t career related and wasn’t time spent staring at a screen. It could have been walking or biking (if I was able) but running did the trick. I’m not quite back to 100% but I’m getting there.

And so is the shoulder. Today I lifted some weights for the first time and “raised the roof” above my head. I can put dishes away in the highest cabinets and lift my suitcases out of the car. Maybe I’ll start playing tennis again.

I’m not changing careers at the moment but maybe I’ll do something else alongside it. Who knows? For now, it’s been nice to get back on the road over the past month and do some shows for actual living, breathing (well, maybe not breathing) humans in the same room. I love the puzzle of putting a new show together so that’s been the focus of my creativity lately.

It seems to me that a lot of people have a lot to say about nothing these days. So back in February, I told myself that I would only start posting again when I had actually had something to say. In the past month I’ve done a dozen gigs around the country, logged a bunch of miles, and started to finally feel like myself again. And I’ve been collecting more stories from the road. I can’t wait to share them with you.

Out Of The Box

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For several years running I’ve enjoyed presenting my work at a high school club in the north Chicago suburbs. It’s a fun group because they have a different person come in and speak about their respective career each week. The only requirement is that the careers are a little “out of the box” and mine definitely is.

Last month I spoke to the group again, only this time over Zoom. Each of the students was logged on from their own computer at home, along with their instructor. I spoke a little bit about what I do then shared part of the virtual show I’ve been presenting this year for my clients around the world. They were blown away.

However, the best part wasn’t performing for them. It never is. The best part was answering their questions and sharing advice about taking the path less traveled.

One student asked: “Why do you keep coming to our meetings?”

I paused and thought about it…

My mind raced back to all of the shows I’d done professionally over the past decade, back to my time at theater school studying acting, improv, writing, and more. I thought back to doing community theater and winning a state championship for improvised duet acting. I thought about all the people I’d seen perform growing up: actors, singers, speakers, dancers, magicians, jugglers, athletes, musicians, and more. I thought about every show I’d ever seen and how inspired they made me feel to pursue a career in the arts.

Those thoughts flashed through my mind in an instant, then I replied,

“I grew up in a small town and there wasn’t anyone that did what I do for miles. But occasionally when I did see someone doing it, it helped me realize that it was possible. It helped me know that it might be out of the box but it’s not out of the question. If you all can see me doing something unique and different then it’s a good reminder that you can do something unique, too. I don’t expect you all to be mind readers one day, but maybe you want to be an actress or make movies. Maybe you want to go to theater school or start your own business. Maybe you want to do something a little different…just like me. Well, that’s why I keep coming to share my story with you - so you can see that it’s possible.”

Life is funny sometimes. One moment you’re just a kid working hard and trying to do your best. You look up to the experts around you for help and advice and inspiration. Then all of a sudden you wake up one day and realize you aren’t a kid anymore and now people who need help are looking up to you. I’m no expert but I am proof that you can not only think out of the box but you can live outside of it, too.


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About Mark Toland

Mark Toland is an award-winning mind reader and two-time TEDx Speaker. His mind blowing skills have been featured on NBC, ABC, FOX, CBS, NPR, WGN, Sirius XM, and more. Mark’s blog is a behind-the-scenes look at the life of a professional entertainer, full of creative thoughts for creative people. Sign up below so you’ll never miss a post.


Your Trusted Source Of Feedback

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Something that’s really helped me in recent years is to only listen to the advice, critiques, and opinions of people that I specifically depend on for that purpose. Meaning, anytime I receive any external criticism I run it by those people first. If they agree, I take it seriously. If they disagree, I dismiss it.

For me, I only trust two people to give me honest feedback: my wife and my writing partner. I know that if something isn’t working onstage they’re going to be honest with me and let me know how bad it is. Likewise, if something is going well I can depend on them to encourage me to make it even better.

The reason this is so helpful is that it eliminates the need to respond to every single piece of feedback you receive. If you don’t have a trusted source for feedback then you’ll consider every comment about your work and they will weigh on your mind. You’ll question your choices, you’ll second guess your latest ideas, you’ll lie awake at night wondering who was right, and you’ll find yourself creatively stifled by the endless stream of conflicting advice coming your way. Conversely, you may only receive positive feedback which only serves to feed your ego, without helping you improve.

When you have a person (or people) whose opinion you trust, then you can differentiate between what you need to work on and what you can ignore. It’s a creative filter that keeps you sane and lowers your anxiety.

I can’t tell you how many times I’ve had people come up to me after a show and say “That was a good show, but…” or “You should do something like this instead…” or, even something along the lines of ”I’ve seen better!” The receiving line after a show can often seem like a real-life version of YouTube comments, where people feel inclined to say things they might never say in normal situations.

Usually the people I trust most will reassure me that those comments are meaningless and I’m on the right track. Since I value their feedback above everyone else’s it makes it easier to forget those kinds of remarks and move on. Typically those comments are mixed in with positive ones, too, but good or bad I’ve learned to always check with the two people I trust to see if they agree. I always know that Stephanie and Frank have my best interests in mind and can count on them to be honest with me at all times.

So, take it from me, find your source of feedback and only trust them. Don’t believe what anyone tells you, except those people. And, when your trusted source of feedback speaks — LISTEN. Shut up and hear what they have to say, because you can count on them to tell you what you need to hear, good or bad, no matter what.


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About Mark Toland

Mark Toland is an award-winning mind reader and two-time TEDx Speaker. His mind blowing skills have been featured on NBC, ABC, FOX, CBS, NPR, WGN, Sirius XM, and more. Mark’s blog is a behind-the-scenes look at the life of a professional entertainer, full of creative thoughts for creative people. Sign up below so you’ll never miss a post.


There's Another Way

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I was attending a conference in Las Vegas once when I recognized a man standing across the room. He was overdressed with an ill-fitting pinstriped suit and shiny shoes. I knew him because he was a booking agent for performers and we had briefly corresponded in the past. So, I took a business card out of my pocket and worked my way across the room to introduce myself.

From what I had read about this guy online, he was everything I’m not. He was always in “sales mode”, like a character in “Glengarry Glen Ross”. Everything he did, everything he said, everything he wrote, and everything he shared was designed for one thing: to close the sale and make him more money.

I’m the exact opposite. I cringe at the thought of always closing and networking makes me want to crawl into a hole and die. My approach has always been to simply be good at what I do and let my work speak for itself. I’ve always thought that all I need is one shot in front of a person to convince them that I’m worth working with.

That approach has worked well for me so far. Even during the pandemic I’ve been fortunate enough to get myself in front of people and use that opportunity to win them over. For example, back in July I did an event for Zoom. (Yes, THAT Zoom.) It was one of their regional events with a small team and I knew that I was one of many performers that they had been working with. So I prepared a special performance just for them, in hopes of setting myself apart from any of the other acts they had seen.

It’s the same mentality I have when I do a cabaret show with 4 or 5 other performers on the line-up. I always try to raise my level so that people will remember my performance long after the show. I’ll spend weeks writing and rehearsing new material just so I can blow the competition out of the water. I use those moments as personal motivation, like Michael Jordan in The Last Dance, taking everything personally and using it as ammo to destroy my rivals in the next game. I love it when people come up after those shows and say, “Everyone was awesome tonight but you were the best!” That’s what I’m going for.

I guess the show went over well back in July because it led to several other events with them, including an appearance at their annual user conference in October alongside the CEO. All it took was one time for me to convince them to work with me for good.

As I approached that booking agent in Vegas those were the thoughts that were running through my mind. Convince him to give you one opportunity and you can prove your value forever. I waited for a lull in conversation then calmly walked up and introduced myself.

You know when people are so rude that they won’t even give you the time of day? That’s what this guy was like. He was inconsiderate from the get-go, dismissive of my introduction and hardly listening to what I was saying. I told him that I knew who he was and thought we could work together. He asked what materials I had and I gestured to my card saying “it’s all on my website.” But he was barely listening.

“Listen,” he said, “You’re probably not ready. You need a lot of experience to do this. Do you have my course?”

The fucking audacity of this guy, to try to sell he his freaking course when I was just trying to introduce myself! I knew this guy had put out a $1000 marketing course with general guidance on how to book shows and work with clients, but I’d been too busy actually doing shows to have time to watch a course tell me things I already know. Plus, the reviews were lackluster so I wasn’t about to waste money on something that was already being taught better in other places.

“I don’t need your course,” I said firmly, “I’m already doing it. I just thought it’d be good for us to work together sometime."

“Take the course,” he said, “Then we can talk.”

“I’m good,” I said, “But now you have my card in case you want to do business together sometime.”

I never heard from him, but that’s okay because things kept getting busier for me. Every year since then has been busier than the year before. And I never even took his course! It’s almost like he was completely full of shit.

The problem with people like that is that they seem to think that they’ve found the only way to achieve success. The truth is, there are multiple ways to be successful. You can be the pushy salesman wearing customers out with your pitch until, completely exhausted, they finally work with you. Or, you can go the more fulfilling route and just be really good at your craft so people will remember you and always want to work with you. Either way, you already have everything you need to get to where you want to be.

I just saved you a thousand bucks!


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About Mark Toland

Mark Toland is an award-winning mind reader and two-time TEDx Speaker. His mind blowing skills have been featured on NBC, ABC, FOX, CBS, NPR, WGN, Sirius XM, and more. Mark’s blog is a behind-the-scenes look at the life of a professional entertainer, full of creative thoughts for creative people. Sign up below so you’ll never miss a post.


Less Of The Same

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In college, when I was first dating my wife, we used to rent a movie to watch together almost every night. Back then we had to go to Blockbuster to pick something out.

It was always an event. We’d slowly walk the aisles and see what caught our fancy. Sometimes it was something new - an action flick or an Oscar winner, perhaps - and other times we might go for a classic. I remember jolting across the store, excitedly holding up a DVD to show Stephanie.

“This one!” I’d say in a whisper.

She’d smile and get excited, too. Then we’d wait in line, head home, and check another film off our must-see list.

I was thinking this week about how much I miss that.

These days everything feels the same. I shop for groceries, talk to clients, watch movies, read the news, order supplies, and fill my time all in one 1920x1080 window. It’s cold and lifeless and unenjoyable. There’s no separation between one activity and the next. None of it feels special. Everything happens on a screen and it all blurs together. Every single day it’s more of the same.

When you browse through Netflix in search of a new movie, you’re being shown a set of films chosen by an algorithm. It’s all based on your previous viewing history and what a computer thinks you might enjoy. But when we would walk around Blockbuster it wasn’t anything like that. There was no mission — we were waiting for a film to catch our eye and call out to us.

Sometimes it would be the box art, like a shiny case or bright colors. Other times it might be an employee pick or a recommended film. And sometimes we’d just take a gamble on a film and get really lucky. However we chose, though, it was our choice and that made it special.

We spent so much time at Blockbuster that we came up with a game to play while we were browsing the racks. We’d look at the other people in the store and see if we could match them to their car out front, based only on their looks and behavior. Sometimes we’d have to mosey around the store for twenty minutes, just so we could wait for someone to leave and see if we were right.

Those are the little moments that I miss most. Each activity was accompanied by its own unique set of characteristics: a special aroma, an endless list of inside jokes, background noise, and an atmosphere all its own. Now there’s a sameness to everything that makes it hard for me to recall when I stopped doing one activity and started the next. I’ve grown weary of that — I want less of the same.

The pandemic has exacerbated this problem. Running errands right now is a huge hassle. Lines are long, there are too many rules, and the neighborhood still feels weird. It’s just easier to automate those things, so we find ourselves ordering things online to avoid the chaos. It’s just so convenient. But I miss browsing the aisles and picking stuff out for myself. I miss being able to differentiate between the various parts of my day.

It’s not only the pandemic, though. This has been happening for a very long time. That’s why I’m on the search for more mystery. I want more things in my life to remind me of those little moments that make life worth living — typewriters, cameras, classic movies, you name it. And, I even have a podcast in the works, too.

If it seems like I’m always going on about this that’s because it’s literally all I think about. I’m more sedentary than I’ve ever been in my life. All of my work is on a computer right now and a good deal of my spare time seems to involve a screen, too. It’s driving me nuts. So, I’ve been forcing myself to break free of my addictions and search for memorable experiences in other ways.

As I often say, none of my favorite experiences have ever taken place on a screen. Not a single one. In fifty years I’m not going to count any of my screen time amongst my favorite memories. My favorite memories are all moments in the real world — when enthusiasm and serendipity collide in an unexpected and unforgettable fashion. Those are the things I’ll always remember.

There are too many to name here, but I’ll leave you with one…

It’s 2008, I’m meandering around Blockbuster looking for the perfect movie. Stephanie is somewhere else in the store, doing the same. We’re on the hunt.

And then, at the back of the store, I see it. The one. The ideal film, almost glistening in the light.

I reach for it and as I do my hand meets someone else’s hand and I look up to see Stephanie’s face. We die laughing.

This one!


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About Mark Toland

Mark Toland is an award-winning mind reader and two-time TEDx Speaker. His mind blowing skills have been featured on NBC, ABC, FOX, CBS, NPR, WGN, Sirius XM, and more. Mark’s blog is a behind-the-scenes look at the life of a professional entertainer, full of creative thoughts for creative people. Sign up below so you’ll never miss a post.


My New Camera

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As part of my ongoing quest for more mystery, I bought myself a Super 8 camera this summer. It’s a Canon 310xl and my new favorite thing.

It asks nothing of me.

There are no notifications, no alerts, and no messages to respond to. There’s no LCD screen, so I’m less focused on what I’m shooting and more focused on enjoying the moment.

That being said, shooting with Super 8 is quite the undertaking.

First you have to find a camera. I found mine on Etsy. I’d had it bookmarked for awhile and finally pulled the trigger. It’s been refurbished and I knew when I ordered it that it was still in working order. It took over a week for my camera to arrive.

Then, you have to learn to use it. The old manual wasn’t too helpful, but I got the gist of it. When you don’t have an LCD screen to check your work, though, it’s hard to know if you’re getting it right. That means that every single roll of film will be a learning experience.

Oh yeah, about that film… Every roll of film costs $38. I’m shooting on Kodak VISION3 50D Color Negative Film. (Yes, they still make it!) Each roll of film is 50 feet long, which comes out to about three and a half minutes of video.

Since you can only shoot a few minutes worth of footage you have to prioritize what you want to capture. It’s not like your phone where you can shoot bursts of however many photos you want and send them to the cloud. There’s an importance to what you choose to shoot because you can feel the dollars moving through the camera as you hold the trigger down. All 38 of them!

Ah, the trigger! When you squeeze the trigger the camera begins to hum and vibrate in your hands. It’s a tactile experience that so many of our modern technological devices lack.

Eventually, the film cartridge says “EXPOSED” and you know you’re out of film. An exposed roll of film is a very mysterious thing. Your mind races with questions: Did it turn out? Was it any good? What will it look like?! But there’s no immediate answers when you’re shooting on film. You have to wait.

The final step is to have the film developed and/or digitized. I sent mine to Pro8mm, a company in Burbank. It took over two weeks before an envelope arrived in the mail with my footage. Watching it back gave me an incredible feeling of nostalgia for every moment of this summer.

Here’s my Summer 2020 Super 8 Short. I think it turned out pretty great:

Watching it back, I could picture every moment that I captured in vivid detail. I remembered where we were and what we were doing. It was magical. Things that I might have shot on my phone — food, selfies, random signs, silly things — none of those made the cut for my first Super 8 reel. Instead it was a representation of where we are now during this strange time in 2020. I’ll never forget it.

I’m not saying you should buy one of these cameras, too, although it has been quite fun and I plan on continuing to shoot with it as often as possible. But I do think there is a lot to be learned from how a Super 8 camera forces you to interact with the world around you.

It makes you slow down and value individual moments. It makes you wait and gives you the joy that comes from delayed gratification. And, if you want to share your work with someone it makes you work for it. Those are all things we could use a little more of these days.


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About Mark Toland

Mark Toland is an award-winning mind reader and two-time TEDx Speaker. His mind blowing skills have been featured on NBC, ABC, FOX, CBS, NPR, WGN, Sirius XM, and more. Mark’s blog is a behind-the-scenes look at the life of a professional entertainer, full of creative thoughts for creative people. Sign up below so you’ll never miss a post.


A Prediction

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Here’s a prediction:

We aren’t going to learn anything from the pandemic. We aren’t going to rebuild our grocery stores and community spaces to prevent overcrowding. We aren’t going to maintain social distancing, but rather celebrate when we can pack into buses, trains, and planes all over again. In fact, I almost guarantee you that we’ll see some kind of advertisement that tells us to “Sit in the middle seat and celebrate the return of normal!”

For years I’ve dealt with miserable travel conditions, pedestrians bumping into me on the sidewalk, crowded businesses, and more. And now we’re seeing how awful those conditions were, but I’m guessing that not much is going to change.

I’m not trying to be cynical here. I just think it’s obvious. We’re in really weird, divided times and I don’t think we’ll come out of this any better than we were before. It’s a shame really because you’d think this could be a real opportunity for progress.

Since big changes seem really unrealistic, the real goal should be for us to come out of this better as individuals. I, for one, have already made changes in my life that I hope will last long after this is over.

For example, I’m not as rushed to tackle my work any more. Since I know people understand that times are weird and things take longer right now, I use it as an excuse to only check my e-mail once a day and limit any work to 2-3 hours. My bookings are still consistent, even though I’m limiting time spent in the office.

I’m trying not to be “on call” either. I used to drop everything at a moment’s notice to respond to an e-mail or call a new client. Now I refuse to give out my cell number and I only set up a call if absolutely necessary. It seems like social media, texting, and instant communication has trained us all to be readily available at a moment’s notice, but I’m not a fan.

Moving forward I also want my live shows to mirror my virtual ones. I don’t mean the material, I mean the feel of doing them. When I do a virtual show everything is set up and ready to go. I simply walk in to the other room, turn on the lights and camera, and do the show. It’s like having my own theater in Las Vegas. The props are in place, the audience is waiting, and I only focus on doing a good job. I’m still figuring out how to mimic that feeling for live shows but there has to be a way.

Also, the past six months of virtual gigs have really taught me a lot about connecting with an audience. I almost feel like my virtual shows have gotten better than my live ones. There’s a calmness to the virtual shows that a stage show doesn’t have. I’m meeting people on their level, talking to them casually like they’re a human being and not just an object onstage. I’m following a loose script but mostly I’m actively listening to them and genuinely trying to create a meaningful connection. Sometimes you get so caught up with the production of a live show that you forget to make an impact on a personal level. It’s a good reminder of what matters most.

I’m also trying to stop working so much. I saw a magazine at the store the other day that said “7 Ways To Be More Productive On Your Commute!” Society tells us to constantly be working, to maximize our time, and never waste a second. Why? 2020 has been a horrible year and the pandemic has brought misery into millions of lives, but if there’s any positive it’s that we’ve had to pause the rat race and focus on what’s really important. The last thing I care about is a new tip on how to maximize my output.

It’s been months since I made a to-do list. Once I settled into the flow of online work I decided to focus on my perfect day and nothing else. Turns out my perfect day doesn’t involve making cold calls, networking, creating a content calendar, or any of that other stuff I used to be doing. My perfect day is a cup of coffee with my wife, a writing project, and a good book or film to end the day. When things get back to normal — whatever that may mean — I’m going to remind myself that that’s all I really need.

These are just a few of the many ways I’m trying to improve myself during this strange time and I plan on making these changes permanent. BUT, my prediction still stands. So, a year from now when you’re standing shoulder-to-shoulder on a train just to sit in a packed, sold out theater to see my show, at least you’ll be seeing a new me, a better version of myself. MT 2.0.

And I’ll be sure to remind you that “I told you so” . . . in more ways than one.


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About Mark Toland

Mark Toland is an award-winning mind reader and two-time TEDx Speaker. His mind blowing skills have been featured on NBC, ABC, FOX, CBS, NPR, WGN, Sirius XM, and more. Mark’s blog is a behind-the-scenes look at the life of a professional entertainer, full of creative thoughts for creative people. Sign up below so you’ll never miss a post.


The First Time

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It took a while to get to me but I finally saw the clip of the twin brothers listening and reacting to Phil Collins’s “In The Air Tonight” for the first time. If you haven’t seen it yet I promise it’s worth it:

“I ain’t never seen nobody drop a beat 3 minutes into a song!”

What a great video. It’s so joyful and fun that it brought tears to my eyes, and I started thinking about all the times I’d experienced something for the first time, too.

I remember seeing the Pacific Ocean for the first time when I was a freshman in college. My friend Angela took me to Santa Monica and laughed while I stood spellbound as the water rushed over my bare feet. I was transfixed by the sheer enormity of the water meeting the sky at the horizon, something I hadn’t experienced before growing up in the midwest.

I remember seeing the 20th anniversary showing of “E.T. the Extra Terrestrial” for the first time back in 2002. It blew me away. I’d never seen anything like it. I put the poster on my wall and would stare at it every day, dreaming about the universe, movies, and everything in-between.

I remember the first time I came to Chicago. I was here for a few theater school auditions and spent a couple days exploring the city. I went shopping at Macy’s, walked along the river downtown, and went to a fancy steakhouse. It was the quintessential small-town-kid-visits-the-big-city story. I’d never seen buildings so tall or taxis drive so fast. Come to think of it - I hadn’t really seen a taxi before. It was fantastic.

The list goes on and on. The first time I went overseas, the first time I tried sushi, the first time I rode a bike. There’s something utterly magical about that initial experience with something brand new.

I’m always amazed at how often people will approach me after my shows to tell me that I’m the first magician or mind reader they’ve ever seen. My craft is so ubiquitous in my life that it’s easy to forget that many people in my audience are having a brand new experience.

It’s a constant reminder of the responsibility to elevate what I do in the minds of the audience, but it’s also a huge opportunity to gift those audience members with an unforgettable experience of the first time they experienced a live mind reading show.

Everyone has a list of things they remember seeing for “the first time”. The things that make that list are moments that lingered far after they occurred. They’re moments that rattle people to their core and stick with them for years.

As artists we have a choice every time we interact with a new audience: Are we going to be just another blip on the radar of their life experiences? Or, are we going to let them sink their toes into the sand and feel the ocean water rush over their feet for the first time?

I know my answer. What about you?

You Only Cry Once

You Only Cry Once - Thursday Thoughts - Mark Toland.png

FADE IN

INT. EVENING - UNKNOWN ELECTRONICS STORE

A man lurks in the shadows, pacing back and forth.

STORE CLERK (O.S.)
Have you made a decision, Mr. Bond?

007 walks forward out of the shadows and stops next to an array of shiny, expensive looking gadgets.

JAMES BOND
I don’t have much of a choice, do I?
If I’m going to track them down I’ll
need the best machine that money can buy.

CUT TO: Thursday Thoughts


As a solopreneur you will inevitably find yourself needing to invest in some specific gear or materials for your business. For me that’s been technical equipment, travel gear, props, wardrobe, marketing materials, and professional assistance from people who possess skills in areas that I do not.

Something I wish I’d learned early on is that anytime I needed to buy any of those things I should have bought the best equipment possible. I should have invested in the best computer or the best camera or the best…whatever.

Yes, it’s expensive to buy the best gear. But any time I purchase a cheaper model I end up having to replace it multiple times and spending even more than I would have on the nicest gear in the first place.

A good move I made many years ago was to invest in some quality sound gear. I was doing a New Year’s Eve event outside St. Louis and the technician for the event was phenomenal. We ended up chatting for a couple hours before I took the stage. I picked his brain on gear - specifically options that would be useful for my work as a traveling, one-person crew. A week after the event I bit the bullet and ordered the gear.

Oh, it hurt. I definitely couldn’t afford it at the time. We had just moved into our first house and I was freelancing all over the place to make ends meet. But, I had a vision for what I wanted to be doing and what sort of gear would benefit my shows long-term. So I pulled the trigger and ordered that microphone.

That was over 7 years ago and I’m still using it to this day.

The same goes for my luggage. For years I dragged a couple dingy suitcases around the world. I’d watch in horror as the flight crew would carelessly throw them onto the plane or they’d come tumbling down the baggage claim. They were always in need of being replaced.

I remember speaking with another performer who said “I buy new suitcases once a year.” The HORROR! I don’t consider myself a fortune teller but I could definitely NOT see myself buying suitcases every year for the rest of my life.

So, I did my research and found a better option. (Away for anyone who’s interested, and NOT a sponsor.) I’ve been doing more shows than ever the past few years and giving my Away bags a beating. They were a little expensive initially but they’ve saved me in the long run. And yes, I’m still using them.

Now before you run out and buy all those you things you want, there is a bit of a caveat to all of this. You need to ask yourself some questions first:

Can I afford it? Do I need this? Do I need this right now? Can I wait to order this?

I’m not telling you to buy everything you need this instant. I’m telling you to invest wisely. And part of investing wisely is knowing what will benefit you, both short-term and long-term.

If you quit your job to start a YouTube Channel, you probably don’t want to buy the best camera gear out there right away. But that doesn’t mean you should just buy whatever you can afford. Do some research and find the best option in your price range. Eventually, you can upgrade it to a better model when the time is right.

Also, don’t fall into the trap of thinking gear will make you better. I built my business early on with what I had: affordable props, tattered suitcases, an ill-fitting suit. I had to get by as best I could and not worry about what else was out there. When the time was right I started upgrading my gear piece by piece. I prioritized what mattered most: sound equipment, travel gear, etc.

There are entire Hollywood movies being filmed on iPhones. The nicest gear isn’t just going to magically make your problems go away. Double down on the gear you already own and make the most of it.

Another key to all of this is to be able to recognize your own strengths so that you can make smart investments in your business.

For instance, I really enjoy puzzles. I love jigsaw puzzles, logic problems, math, and more. Expertly packing a car for a long road trip brings me immense satisfaction. A puzzle that I really enjoy is video editing. I spend hours experimenting with little projects, just to see if I can make something that I dreamed up happen onscreen. Most of those projects go unshared. It’s really just a fun hobby for me. But, occasionally I edit something for my work like this new demo for Virtual Shows:

I taught myself video editing software because it interested me. And I’m willing to spend long hours working on a project. But that might not be true for you. So maybe instead of investing in the camera gear, software, computer, hard drive, and online courses, you would be better off hiring someone to do it for you.

You may not have the time to learn everything that goes along with your business. Or, it may not interest you whatsoever. Finding someone who can help you in those areas is always a wise decision. It will give you more time to devote to the things you are good at and the end product will meet your expectations because you hired a pro to do it.

This entire post was inspired by two quotes that my wife has heard through her work as a photographer. Obviously, photographers have to invest in expensive gear for their projects and this topic is something that comes up quite often.

The first quote is that when you are thinking about investing in something you should always ask yourself “Will this make my ship go faster?”

I like that sentiment because it forces you to ask the right question. You need to know what you’re investing in and if that investment will pay off over time. If what you’re buying will help you make more money (your ship going faster) then it’s probably worth it.

Which brings me to the other quote. It’s something that I wish I’d heard years ago. A photographer my wife follows says that she always tries to buy the best gear because that way “You only cry once.”


SCENE CONT'D

Bond picks up a small computer and gazes at it with trepidation. He pulls a silver credit card from his breast pocket.

STORE CLERK
A wise decision, sir.

JAMES BOND
I'd like to think so.
(Beat.)
You know what they say...

STORE CLERK
What's that, Mr. Bond?

JAMES BOND
Buy the best now...and
you only cry once.

CUT TO: OPENING CREDITS - THEME MUSIC PLAYS